TABLE OF CONTENTS


Introduction


Thank you for choosing to showcase the Feefo logo to enhance your business's credibility and trustworthiness. Below are guidelines on how to effectively use the Feefo logo on various platforms, ensuring a consistent and professional representation across different mediums.


The Feefo logo is designed to be versatile and can be applied to a wide range of materials. Whether you're incorporating it on TV ads, billboards, signage,  or your website, the logo serves as a powerful visual cue for your commitment to customer feedback.


The Feefo logo is formed of two parts; the word mark and the quote icons. The logo must always be used in its complete form.



Safe space


Allow for adequate clear space around the Feefo logo to avoid visual clutter and maintain its impact. This ensures that the logo remains distinct and easily recognisable, enhancing its effectiveness in promoting your business's reviews and ratings.






Minimum size


The minimum size of the logo depends on the application. The logo should always feature a size that us legible and which can be clearly reproduced.

  • Digital Applications: Ensure a minimum width of 72 pixels for optimal visibility and clarity in digital formats such as websites, social media, and digital advertisements.
  • Printed Materials: Maintain a minimum size of 17mm for printed materials like brochures, business cards, and other physical collateral. This ensures legibility and impact in print applications.


Colour variations


The Feefo logo comes in a range of colourways and file formats to allow for clear visibility across all different kinds of platform. Please only use the files provided in the logo pack download.


Primary logoSecondary reversed
Monotone logo over Feefo yellowWhite out logo



Positioning


When using the Feefo logo, consider its placement to optimise visibility and aesthetic appeal. Ensure that it is strategically positioned to complement your overall design while maintaining a clear and unobstructed view for your audience.



Misuse


We think our logo is prefect so please treat it with respect. Please don't attempt to alter or recreate it.


Do not distort or skew the logoDo not rotate the logo
Do not change the relationship between wordmark and the iconDo not add drop shadow or any other effect to the logo
Do not change the coloursDo not place the logo within a shape